ASC Lake Union LLC Launches Next-Gen Army Service Uniform – Built for Comfort & Durability

BELLEVUE, WA – October 26, 2023 – ASC Lake Union LLC, a leading provider of specialized apparel and logistical solutions, today announced the release of its redesigned Army Service Uniform (ASU). Based in Bellevue, Washington, ASC Lake Union has been quietly working for the past two years to overhaul the traditional ASU, focusing on improved comfort, enhanced durability, and modern fit – all while maintaining the sharp, professional appearance expected by the US Army. For years, soldiers have voiced concerns about the ASU’s comfort, particularly during extended wear. The fabric could be stiff, the fit wasn’t always ideal, and maintaining a crisp look required constant effort. ASC Lake Union listened. "We understood the need for a uniform that performs as well as our soldiers," says a spokesperson for ASC Lake Union. “We didn't want to just update the ASU, we wanted to improve it, making life just a little bit easier for those serving our country. We really dug into what soldiers actually wanted, and that's what drove our design choices." What’s New? A Deeper Dive into the Redesigned ASU. The revamped ASU isn’t just a cosmetic change. ASC Lake Union went back to the drawing board, focusing on materials science and manufacturing processes. Here’s what sets it apart: Advanced Fabric Blend: The biggest change is the material. Forget the stiff, scratchy fabric of the past. ASC Lake Union is using a new poly-wool blend that's softer to the touch, breathes better, and resists wrinkles. It’s not just about feeling good; it’s about performance. The fabric holds its shape better, reducing the need for constant ironing, and is engineered to withstand the rigors of field training and everyday wear. Early feedback from test groups has been overwhelmingly positive – soldiers are reporting significant improvements in comfort, especially during long days. Optimized Fit & Cut: ASC Lake Union worked with anthropometric data – basically, measurements of a large group of soldiers – to create a more modern, athletic fit. The ASU is now available in a wider range of sizes, including tall and short options, ensuring a comfortable and flattering fit for all body types. The design team also focused on improving mobility, particularly in the shoulders and arms, allowing for a greater range of motion. It's not just about looking sharp; it's about being able to move comfortably and effectively. Reinforced Construction: Durability is key, especially for a uniform that's going to be put through its paces. ASC Lake Union has reinforced key stress points, such as the elbows, shoulders, and cuffs, with extra stitching and heavier-duty fabric. This ensures that the ASU can withstand the wear and tear of field training, deployments, and everyday wear. We've also added a more durable button attachment method. No more lost buttons! Improved Colorfastness: Maintaining a professional appearance is critical. The new ASU features a dye process that's designed to resist fading and bleeding, even after repeated washings. This ensures that the uniform remains looking sharp and professional for years to come. Refined Details: ASC Lake Union didn't overlook the small details. The ASU features updated collar shaping, a streamlined pocket design, and a more subtle button placement. These refinements contribute to a cleaner, more modern aesthetic. About ASC Lake Union LLC: ASC Lake Union LLC is a US-based company dedicated to providing high-quality apparel and logistical solutions to the military and government sectors. Located at 415 118th Ave SE, Bellevue, WA, 98005-3518, the company prides itself on its commitment to innovation, quality, and customer satisfaction. While much of their work is behind the scenes, supporting larger defense contracts, this ASU launch marks a significant step in directly providing essential gear to those who serve. You can reach them at 651-331-9364. “We're not just selling uniforms, we're supporting the mission,” says the spokesperson. “We understand the challenges faced by our soldiers, and we’re committed to providing them with the best possible gear to help them succeed.” Availability and Ordering: The redesigned Army Service Uniform is available for order now through authorized military procurement channels and select retail partners. ASC Lake Union is working closely with the Army to ensure a smooth transition to the new uniform. Detailed information on sizing, ordering, and availability can be found on the company's website (details to be added shortly) and through official Army publications. Looking Ahead: ASC Lake Union is committed to continuous improvement and innovation. The company is already working on future enhancements to the ASU, including incorporating new materials and technologies to further improve comfort, durability, and performance. They also plan to expand their line of military apparel to address other critical needs. "This is just the beginning," says the spokesperson. "We're committed to being a long-term partner to the Army, providing them with the best possible gear to help them protect our country."